Silabus Mata kuliah Manajemen Pemasaran

Cawu I - MM-UNHAS 2015

1.Defining Marketing for the 21 TH century and adapting Marketing to the new economy,

2. Building Customer satisfaction , value detention and relationship,

3. Winning market through market-oriented strategic planning and thinking marketing and corporate strategies,

4. Scanning the marketing environment, ethic and responsibility,

5. Analysis consumer behavior and business market,

 6. Dealing with competition,

 7. Identifying market segment and position the market offering,

8. Developing new market offering,

9. Designing global market offering,

10. Managing product lines, brands and designing & managing service,

11. Designing pricing strategies,

12. Designing and managing value networks and marketing channels,

13. Managing integrated marketing,

14. Managing the total marketing effort,

15. Marketing evaluation and audit.